What you get
Who you are, who you're for, and how to say it: positioning, ideal customer profile, analysis of your real competitors. Then the foundations: Google profile, local search, reviews, and tracking on qualified calls instead of impressions. Brand strategy is included; a logo or a full site build is quoted separately, only if you need it.
The build
- Your positioning and ideal customer profile
- Competitor analysis, up to 5 detailed profiles
- Your Google profile, local search and a review machine
- Qualified-call tracking
- A refresh of your website, aligned to the new message
The monthly
- Competitor and market watch
- 1:1 positioning coaching, every month
- Lead magnets, email sequences and campaign material, produced and kept current
- A monthly report on qualified calls
- Optional: we run your ads, with a budget that stays in your account, never marked up
Our guarantee
With the visibility component and an ad budget in place, you don't pay until we've produced 10 qualified inbound leads. What counts as « qualified » is defined in writing, together, at kickoff.
How it works
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01
A conversation
A free call, peer to peer. You tell us where things get stuck; we tell you honestly whether this package is the right one.
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02
The assessment and the build
Positioning, competitors, foundations. Live in 2 to 3 weeks.
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03
The monthly
Market watch, coaching, content and a report on the calls that count.
Common questions
What people ask about this package.
How long before I see results?
The foundations are live in 2 to 3 weeks. After that, local search and reviews take a few months to build strength. The monthly report shows you where it stands, in qualified calls rather than clicks.
What's a « qualified » lead?
We define it in writing with you at the start: the type of customer, the territory, the kind of work. That definition is what the guarantee counts.
Do you run ads?
Optionally. The ad budget stays in your account, in your name, and we never mark it up.
Do you build websites?
A refresh of your site, aligned to the new message, is included. A full site or a logo is quoted separately, only if you need it.
Do you also work for my competitors?
On request, we offer territory exclusivity: one client per trade, per territory, written into the contract. If a competitor takes the slot first, it's taken.
How much does it cost?
The price depends on the size of your business and where it's starting from. We give it to you after the assessment, before we begin. If software subscriptions are needed, they're in your name, on a separate line, and never marked up.
Is there a contract?
Yes, a 12-month agreement. In return, every package comes with a written guarantee: if we don't meet it, you can end the agreement. All the details are in writing, in the agreement, before we start.