100
The foundations
- Your business written down once, so any AI you use starts from the same page
- Where your time goes, who you are, who you're for, what you sell, how you'll know it worked
- Built once. Everything in 101 and 102 stands on it.
AI in your business.
AI keeps writing generic garbage for you? That's normal: it knows nothing about your business, and nobody ever told it. This course fixes that. One level at a time, in order.
It's free, it's in plain language, and it's built for owner-led businesses with 3 to 30 employees across Canada. We ran every step on our own business before putting it here.
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Get each level as it's released
The guides land in your inbox as they come out. No daily newsletter, no sales pitch. Just the guides.
You're in.
You'll get the first guide the day it comes out. Have a look at the curriculum below in the meantime.
The curriculum
A series in levels, not a pile of tips
You can't build anything solid with AI on top of nothing. Who you are, what you sell, how you talk: that comes first. Level 100 gets built once. Level 101 puts AI to work, one task at a time. Level 102 turns those tasks into systems that run without you.
Every level comes with practical guides and documents you keep: clear steps, templates, examples. We're not holding anything back. Follow along and you can run this in your business right away, on your own.
101
Putting AI to work
- AI takes the tasks you keep putting off: marketing, sales, HR, admin
- Time back in your week
- You ask, AI does, you check
Coming soon
102
Building systems
- Systems that work while you do something else
- Repeat tasks get done without you
- You always keep the final call
Coming soon
Before you start
What this is going to ask of you, said plainly
Piece 1 gives you a number about your own week by Friday. Piece 2 gives you six text documents. Nothing runs faster on Tuesday morning, and there is nothing to show a customer. We would rather say so now: you were going to notice within the hour.
It isn't the time that stops people
Nobody skips this because they're too busy. People skip it because the questions are uncomfortable. "If you closed tomorrow, what would your customers do?" If the honest answer is "call somebody else, they'd be fine," that stings — and you're the one writing it down.
The file isn't for the AI
A business that exists only in the owner's head can't be delegated, can't be sold, and can't go three weeks without him. You already know that. What changed is that writing it down now pays this week instead of in five years. The AI is the reason you'll finally do it.
Your first answer will be flat
The first time you answer "what does this business actually do," out comes the line you've been saying for years without believing it. That's normal, and it's fine. The real answer is the second or the third one, and the questions are built to go get it.
You're not describing. You're deciding.
The list of what you refuse isn't a description: it's a choice, and it costs something. "How big, by when" isn't in any filing cabinet. Half of this exercise decides the business rather than recording it.
Three questions to tell whether it's your turn
- Could somebody else answer your phone the way you do, working from something written down?
- If you were gone three weeks, could your best person put out a quote without calling you?
- Last time you hired, how long before they stopped asking you things you had already answered twice?
Three clean yeses? You don't need all of level 100 right now. Do piece 1, measure your week, and come back when one of those three answers changes. We'd rather tell you that than have you do an hour of work for nothing.
Who Modus is
AI, with your judgment in the loop
Modus is an operations and AI consulting firm based in Sherbrooke, Quebec. We work with owner-led businesses across Canada, in both languages.
Big companies have someone whose job is to keep up with AI. Small ones have Modus.
"AI is our job — so yours stays yours."
Get to know ModusProcess first
We start from how your business actually runs, not from software we want to sell. We're not tied to any platform: you run whatever tool fits.
You decide
Every flow we build keeps a human decision point. AI proposes, you make the call.
Tested on us first
Everything in this series, we did on our own business before writing it down. The brand, the voice, the offer, the whole department. We show the work, not promises about results.
Case study
Coming soon: the series applied, start to finish
The first full case study is on its way. It'll show the real work: the steps, how long they take, and where a human made the call. We'll publish it once the client has approved it, not before.