Why this piece
Your file describes the business. This is where it starts selling it.
Where your time goes, Who you are and Your ideal customer wrote down where your week goes, who you are, and who you're for. None of it sells anything until there's a price on it and a sentence someone would say yes to.
It's also where AI goes wrong. It can describe your business well enough from the documents you've built. The moment it has to say what you sell and what it costs, it guesses. A guessed price either sells you short or promises something you don't do.
The number
The work that happens on every job and never reaches an invoice, added up in one sitting, from your own numbers.
The sentence
What you sell, in one line you can say on the phone, and one the AI can write from without inventing a price.
The rehearsal
The price conversation, practised before a customer instead of during one. The assistant plays the one who thinks you're too expensive.
Before you start
Read your prices like they're somebody else's.
You're not here to decide whether your prices are right. Nothing in this piece can tell you that, and the assistant is told not to try. You're here to find out what they actually are, including the ones you've never written down.
- Rough and true beats exact and flattering. Have last month's invoices open. Memory rounds in your favour.
- Expect one number you won't like, and one answer you can't defend. Better at the kitchen table on a Sunday than on the phone on Thursday.
- An hour and a half, nothing else going on. Not between two jobs, and not the day you lost a quote on price.
Piece 4
Your offer isn't what you'd like to sell. It's what you charged last month.
Ask an assistant to write your offer and you'll get a slogan. A verb, a benefit, and the word “solutions.” It reads fine, and it tells a customer neither what they get nor what it costs.
This piece starts from your own price list (the one from Who you are, with money against it now) and from a list you've probably never written down: the work that happens on every job and never appears on an invoice. The site visit. The quote revision. The “while I'm here.” The phone call three weeks later.
The one-line offer gets written after that, out of what's left. Then it gets tested.
The three documents you leave with
What you charge
Every service with a price or a way of pricing it, what's included, what's extra, where you discount, and how often the invoice lands above the quote. Plus one number at the top.
The offer
The two or three you want more of, each in one sentence: who it's for, what they get, what it costs, and one thing behind it a customer could check. Scored against eight questions, including the one that matters: has anyone actually bought it at that price.
The objections
What customers say about your price, and what you say back, after the assistant has pushed on every answer. This is the one you can use on the next quote call.
The five prompts
What you charge
Price, or how you price it. Included, extra, discounted. How often the invoice beats the quote.
What you give away
Every step on a job that never reaches an invoice. How often, how long, what it'd be worth. Then the arithmetic.
The offer in one line
Who it's for, what they get, what it costs, what's behind it. Written, corrected, rewritten.
The pushback
It plays the customer who thinks you're too expensive. Three rounds per offer.
The litmus pass
Eight yes-or-no questions. Two of them are traps.
Prompt 2
Then it adds it up.
Where your time goes gave you a number about your week. Your ideal customer gave you one about your customers. This one gives you one about your invoices.
You walk one normal job end to end and name every step where you spend time. The assistant asks which of them are on the bill. For the ones that aren't: how often, how long, and what the line would say if it were there. Then it multiplies and puts the total at the top of the document, with the math shown so you can argue with it.
Charge for it
Work you already do and decide is worth money. The next step is a line on the quote, not a price increase.
Keep giving it
It's marketing, and now it has a number on it. You decide whether it's worth what it costs.
Stop doing it
Nobody's asking for it, and stopping costs you nothing but a habit.
The assistant doesn't sort anything for you. The point isn't that the number should be zero. It's that you should know it.
Prompt 4
The part a worksheet can't do.
Everywhere else in this series, the assistant writes down what you already know. Here it does something you can't do alone at the kitchen table: play the customer who says you're too expensive, and keep going after your first answer.
Three rounds per offer. It opens with the objection your customer would actually open with, pushes on the weakest part of whatever you said back, and then on the part you avoided. Then it drops the role and tells you which of your answers was strongest, which one you repeated because you didn't have a better one, and where you sold the work instead of the result.
It's told not to tell you to raise your price or lower it. It doesn't know your market. What it can do is find the thin answer before a customer does.
Afterwards
One document for Thursday. Two for everything after.
The objections go in your pocket for the next quote call, the day you finish. The price list and the offer stay in your folder, so the next time AI writes anything about your business (a website line, a quote email, a post), it works from your real prices instead of inventing them.
And it sets up the next piece, Your market, which looks at what others charge. You can't compare a price you've never written down.
Three things the assistant won't do.
It doesn't know what your market pays
It has never quoted a job in your region, never lost one on price, and never seen what the shop down the road charges. It's told not to advise you on your prices for that reason. What competitors charge is the next piece, Your market, and even that is a read, not a verdict.
It can't tell you if the giveaway is a leak
The total is honest arithmetic. What it means isn't in the number. The free hour after every install might be why half your work is referrals. The same hour on another job might be a habit nobody asked for. You sorted them, not it.
It has nothing at stake
The customer it played folds when you push back, because it's built to. A real one walks. It can find the thin answer. It can't tell you whether that's still enough to win the job on Thursday.
That part takes a person who has watched more than one shop price the same work, and has no reason to flatter you. The tool didn't fail. Those three things were never its job.
Before you paste your prices
This piece is about your money. Set up the account first.
Use a business account where your conversations aren't used to train the model: a business plan, or training switched off in the settings, checked before you start. On a free personal account, your prices and your margins are the last things that should go in.
- Your own prices, rates, rough margins and discounting habits are fine on a properly set-up account.
- A customer's signed quote, a confidential supplier agreement, or a competitor's quote a customer forwarded you are not.
- What you charge is the one document in your folder that shows a competitor how to undercut you. Keep it with the others, don't forward it, and don't hand it over without something signed.
- The one-line offers are meant to be public. The document behind them isn't.
Pro tip · NDAs
Quoting for a customer who had you sign an NDA? Have the AI read it first, ask what it says you can't share, then stick to it.
That's a first read, not a legal opinion, and the NDA still wins. Not sure where the line is? Talk to someone who understands both the legal side and how these tools handle your data. That's what we do: call us at 1 877 654‑1877.
Where should we send it?
All five prompts and the three document outlines, in one PDF, in the language you choose. Nothing to pay, nothing to install.
- The link lands in your inbox right away, and the download button appears here too.
- No sales call because of this. If you want to talk to us, you'll write to us.
- We don't sell, rent or trade your address. Ever.
On its way.
The link is on its way to the address you gave. If it hasn't arrived in a few minutes, check your junk folder: that's almost always where it is.
Don't feel like waiting?
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