What you get
We start with a number you've never seen: what your dormant customer list is worth, in dollars. Then we design the winback offer with you, the campaign goes out in waves, within anti-spam rules, and a real sales process gets built.
The build
- The assessment: your customer list gathered, sorted and valued
- Your winback offer, designed and confirmed with you
- The reactivation campaign, sent in waves, by the rules
- A CRM with real stages and a written sales process
- A landing page, call scripts and sales training
The monthly
- A pipeline review every month
- 1:1 coaching with a founder: call reviews, follow-through
- The repeat-and-maintenance cycle running on its own
- When you hire someone for sales: how to manage them without losing your weeks to it
Our guarantee
Campaigns keep running, at our expense, until your list produces the number of booked estimates we agreed on together.
How it works
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01
A conversation
A free call, peer to peer. You tell us where things get stuck; we tell you honestly whether this package is the right one.
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02
The assessment and the build
We get your list out of wherever it lives, value it, and design the offer. First campaign in 3 to 4 weeks.
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03
The monthly
Pipeline review and coaching. Measured in months, not days.
Common questions
What people ask about this package.
Am I allowed to email my old customers?
Yes, within the rules. Canada's anti-spam law lets you write to a customer who bought from you in the last two years, or in the last six months if they only asked for information. That's why we sort your list by date first. Older contacts get reached another way, by phone or mail, to ask for their consent.
My list is a mess. Is that a problem?
No, that's the usual starting point. We get it out of wherever it lives, whether that's a phone, a binder, a CRM or spreadsheets, then clean it and sort it.
What do you do with my customer data?
We process it on your behalf, under a written agreement that sets out what we may do with it, as privacy law requires. Your data stays yours.
Do you make the calls for me?
We run the campaigns. The sales calls are made by your team: we write the scripts, listen in, and coach. That's what stays when we're gone.
How much does it cost?
The price depends on the size of your business and where it's starting from. We give it to you after the assessment, before we begin. If software subscriptions are needed, they're in your name, on a separate line, and never marked up.
Is there a contract?
Yes, a 12-month agreement. In return, every package comes with a written guarantee: if we don't meet it, you can end the agreement. All the details are in writing, in the agreement, before we start.