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Free guide · 18 pages · PDF

Keep up in 5 minutes a week.

There is more news in your industry every week than you could ever read. This guide walks you through building a brief written by an AI assistant: your industry, your region, your definition of what matters. Three to five items, delivered when you want them. Two minutes to read.

Guide cover: “Keep up in 5 minutes a week”, English edition.

Four steps. The fourth is the one everyone skips.

The whole method, start to finish, with the prompt written out, ready to copy and paste.

Step 01

Pick your sources

Five to ten, across five buckets: including the one everyone forgets: municipal and regional.

Step 02

Teach it your business

One paragraph. Without it you get a summary of your industry. With it, a summary relative to you.

Step 03

Schedule it

The exact paths for Claude, ChatGPT, Gemini and Copilot: verified against each vendor.

Step 04

Correct it for two weeks

Your first briefs will be mediocre. That's normal, and this is where it's decided: the sentence that makes your corrections stick.

Real pages, not promises.

Guide page comparing Claude, ChatGPT, Gemini and Copilot: plan required, how often it updates, and the maximum number of sources.
The four assistants, compared
Guide page showing the full instruction to copy and paste into the assistant.
The full prompt
Guide page on the correction loop and what each week should look like.
The feedback loop
Guide page: printable worksheets to fill in by hand.
Three printable worksheets

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That fixes one thing. There are ten more.

A brief tells you what's happening outside. It does nothing for the quote that takes four days to go out, the invoicing that eats a Sunday, the information that lives in one person's head. Those cost more: they're just harder to see, because you've been working around them for years.

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